Think about the last time you scrolled through social media and decided to stop for a minute on every single video you found.
You never did, right?
With today’s attention spans getting shorter and shorter, your chances of capturing people's interest last only a few seconds if you're lucky.
That’s why the first 3 seconds of your video, also known as the hook, are what make or break your video’s success.
We analyzed hundreds of successful creators and thousands of viral videos and synthesized everything we learned into this resource.
The introduction you just read might sound a bit of an exaggeration, but the hook truly is what can make or break your video.
If you only had to take one thing out of this resource it should be this page, explaining you how to build the perfect hook.
If you’re familiar with the Pareto Principle (also known as the 80/20 rule), you know that in most things in life there are a 20% of actions that give you 80% of the results, while the remaining 20% of the results are brought by that 80% of actions.