Once you got people’s attention with your magnetic hooks, you need to keep that attention.
That brings us to RETENTION.
Every single social media platform is a business, so their goal is to make money.
The way they profit is by selling advertising space to other businesses.
That’s why they only have one goal which is to keep people on them for as long as possible.
Videos that achieve a long watch time get pushed by the algorithms because of this.
With every single video you create, your priority should be to keep people on it for as long as possible.